Several tools are available to help increase your presence and visibility on the Web… but which one to choose!?
An effective strategy will help you target the places you need to be on the Web, establish the best budget and the best strategies to achieve your goals.
A good SEO will allow you to position your Web site or your advertising favorably when internet users are searching on the Web and to reach the customers that are looking for what you have to offer.
An effective SEO will therefore help to increase your visibility for a wider spectrum of customers that matches your market or area of expertise, as well as your chances of increasing your income through the sales that it will generate.
Natural referencing (SEO)
A natural referencing strategy is important to allow search engines to find you, in a natural (or organic) way. It will improve your visibility on the Web in addition to obtaining, or keeping, a good “E-reputation”!
Paid referencing (Google Ads)
Paid referencing is the ideal complement to a good SEO strategy and helps to strengthen your strategy. It allows you to position yourself with the best expressions (or keywords) for Web users who are looking to by products or services in your field to find you.
In order to understand the habits of your customers and ensure that you invest your time and money in the right place, you must be able to understand and control your various statistics, both those from your site and your Web advertising campaigns. Knowing your statistics will help you create winning marketing strategies and maximize your advertising budget.
- Optimize your Google tools
- Provide statistical reports of your website
- Analyze the results of your advertising campaigns
- Manage your different campaigns on the Web
Where should we publish? How often? What kind of content is most relevant to share to my audience? Developing an effective and detailed strategy will help you put your efforts in the right places and gain exposure to the people who are most likely to be interested in your business and services.
DEVICOM offers a competitive intelligence service that allows you to analyze and understand the actions of your competitors. You will then be able to find new opportunities and protect yourself from potential threats. Understanding your competitors (their strategies) and the behavior of Internet users will help you better position yourself to achieve your goals.
Axes of surveillance of your competitors
Internal and external growth operation.
Identifying new partnerships.
Innovation and new products and services.
The arrival of new players on the market.